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urban cycling apparel

How to Care for swrve Apparel

How to Care for swrve Apparel

Posted on April 12, 2021


Every garment we make is built to last a long time and with proper care, your swrve gear can stay looking new and last even longer.  Here are some easy-to-follow guidelines for extending the life of your swrve pieces.  Washing and drying: Heat and tumbling are the arch nemeses of virtually every piece of apparel. When it comes to washing and drying, we recommend a cold wash and rinse and skipping the dryer in favor of air drying with your garments laid flat. If you need to use a dryer, go for the lowest heat setting and the least vicious tumble. Detergent: The gentlest laundry detergent works best. We recommend steering clear of detergents with unnecessary components such as added scent...

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The Process: Made-in-USA swrve Jeans

The Process: Made-in-USA swrve Jeans

Posted on November 11, 2019


A behind-the-scenes look at all the steps that are part of bringing a run of made-in-USA swrve jeans to market.

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2018 Holiday Gift Guide

2018 Holiday Gift Guide

Posted on November 26, 2018


Welcome to the holiday season!  If you haven't visited our site since this time last year, or you're looking for a digital wishlist to share with those special people in your life who might be in the market to buy you a gift, we assembled a gift guide of some of our newest offerings and most popular products. For a limited time, you can save 15% on the items listed below and across our site when you enter the code TISTHESEASON2018 at checkout. MODERNE 22oz Purist® Water bottles - $12.50 ea.  Even the cyclist who has everything can never have enough water bottles. The MODERNE bottle is our latest design and you can mix-n-match the bottle/cap for the ultimate in color customization....

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Coming soon: The CORDURA® Combat Wool™ Capsule Collection

Coming soon: The CORDURA® Combat Wool™ Capsule Collection

Posted on August 2, 2017



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