News

swrve: Matt’s Annual Spring Classics Preview.

By Eastside Co Support

swrve: Matt’s Annual Spring Classics Preview.
Spring Classics season is Matt's favorite part of the pro racing calendar so he put together a preview of the first half of the classics calendar and a breakdown of riders to watch.

As of now, professional cycling’s Spring Classics season is scheduled to shift into the big ring with this Saturday’s Strade Bianche in Italy. However, the entire slate as we know it could change in an instant depending on...

Read more >>


The Process: Made-in-USA swrve Jeans

By Eastside Co Support

The Process: Made-in-USA swrve Jeans
A behind-the-scenes look at all the steps that are part of bringing a run of made-in-USA swrve jeans to market.

There's a first time for everything and for us that means we finally remembered to have "the good camera" at the ready to document the step-by-step process of creating our latest run of made-in-USA jeans. Enjoy. 


Design

While the fits and features of our jeans are very dialed in...

Read more >>


Grinduro! 2019 Report

By Todd Munson

Matt and a trio of buddies hit the road to participate in the California Stop of Grinduro!


When a top 10 Paris-Roubaix finisher checks on your well being, that's probably a good sign you may have bitten off a little more than you can chew. 

To properly set the scene, do you remember in the original Rocky how there was a neighborhood Doo-wop group...

Read more >>


Subscribe to Win a $500 Credit!

By Eastside Co Support

...

Read more >>


Let’s Talk About Repetitive Strain Injuries

By Muriel Bartol

We spoke with Jay Palladino about preventing and treating repetitive strain injuries. Learn a little about how Sports Medicine Acupuncture has helped us deal with these types of injuries.

Today is Repetitive Strain Injury Awareness Day.

While you’re probably not reading this from your spot on an assembly line where you’re doing the same movement over and over again, office work (and even scrolling the ‘gram) can lead...

Read more >>


2018 Holiday Gift Guide

By Roxy Storm

2018 Holiday Gift Guide

Welcome to the holiday season! 

If you haven't visited our site since this time last year, or you're looking for a digital wishlist to share with those special people in your life who might be in the market to buy you a gift, we assembled a gift guide of some...

Read more >>


KENYA - Part 6

By muriel bartol

continued from Part 5

we woke up to an early morning overcast sky to find ourselves in an empty field on a hilltop with a view of the surrounding area, the sounds of birds and insects filling the air.