Back in August, we teased it.Now it’s time for the grand reveal of a project that started way back in 2016.  Say hello to Matt’s latest bike build! With this build, Matt used a mid 90s Eddy Merckx MX Leader to create an homage to one of his favorite Merckx team bikes of the ‘80s and equipped it to be in regular rotation. This sleekly sculpted steel machine is not a Sunday Special. It’s to be ridden and ridden often.The assembly was handled by the steady hands of Simon, the head mechanic at The Cub House. Along with being a favorite local shop, The Cub House is the home of Team Dream. When we get back to normal times, The Cub...

Things are in full bloom with the swrve team. Gardening has become a hobby that we all really dig 😜 and with the official arrival of summer, there is still plenty of time for you to get in on the fun and satisfaction of growing your own food.  As you’ll see from our personal plots, you don’t need a lot of space or big a time commitment to have thriving crops. Even a container in a windowsill can produce a lot of tasty herbs or microgreens that grow fast and make a nutritious addition to virtually any meal.  One of the best guides out there for seeing what (and when) to plant in your local area is the Farmers’ Almanac. Both...

We had a few requests for a mask tutorial video so here’s Muriel demonstrating the proper placement and fit. pic.twitter.com/EoVkfDBmRw — swrve (@swrve) May 12, 2020

A behind-the-scenes look at all the steps that are part of bringing a run of made-in-USA swrve jeans to market.

When a top 10 Paris-Roubaix finisher checks on your well being, that's probably a good sign you may have bitten off a little more than you can chew. To properly set the scene, do you remember in the original Rocky how there was a neighborhood Doo-wop group that would spend their evenings on the streets of Philadelphia harmonizing tunes while gathered around a trash can fire? That was us this past Saturday at Grinduro! but instead of the streets of Philly, we were high up in the Sierra Nevada mountains huddled around a campfire and instead of singing some oldies, we were muttering to ourselves about the frigid situation we paid to put ourselves in. And the icing on our frozen avocado...

In celebration of Bike Month, we’re giving away a $500 credit to use on our site.Subscribe

We spoke with Jay Palladino about preventing and treating repetitive strain injuries. Learn a little about how Sports Medicine Acupuncture has helped us deal with these types of injuries.

Welcome to the holiday season!  If you haven't visited our site since this time last year, or you're looking for a digital wishlist to share with those special people in your life who might be in the market to buy you a gift, we assembled a gift guide of some of our newest offerings and most popular products. For a limited time, you can save 15% on the items listed below and across our site when you enter the code TISTHESEASON2018 at checkout. MODERNE 22oz Purist® Water bottles - $12.50 ea.  Even the cyclist who has everything can never have enough water bottles. The MODERNE bottle is our latest design and you can mix-n-match the bottle/cap for the ultimate in color customization....

continued from Part 5 we woke up to an early morning overcast sky to find ourselves in an empty field on a hilltop with a view of the surrounding area, the sounds of birds and insects filling the air. soon we heard a motorcycle in the distance. we were a little worried that we had camped on someone's land without permission, so when it got closer and came over, we were a tad apprehensive. but, of course, he just wanted to ask if everything was well. we thanked him for his concern and took the opportunity to inquire how to get to the sanctuary. he told us to keep following the road we had taken and said we would soon be...