Matt’s not the only one with a new bike here at swrve HQ.Roxy has a new Diamond!There’s an amazing story behind her bike and as the foundation of any ride is its frame let’s start there. What you’re looking at is a Diamond, made by custom builder Greg Diamond out of Santa Barbara in the late ‘80s. Greg was a fixture in the Santa Barbara / Isla Vista community since relocating there from his native Philadelphia in the 1970s. In addition to being a framebuilder, he also painted frames for other builders, worked as a mechanic in local shops, and was an avid acoustic guitar player who was a frequent performer in area coffee shops and festivals. Greg passed away...

Back in August, we teased it.Now it’s time for the grand reveal of a project that started way back in 2016.  Say hello to Matt’s latest bike build! With this build, Matt used a mid 90s Eddy Merckx MX Leader to create an homage to one of his favorite Merckx team bikes of the ‘80s and equipped it to be in regular rotation. This sleekly sculpted steel machine is not a Sunday Special. It’s to be ridden and ridden often.The assembly was handled by the steady hands of Simon, the head mechanic at The Cub House. Along with being a favorite local shop, The Cub House is the home of Team Dream. When we get back to normal times, The Cub...