Welcome to the holiday season!  If you haven't visited our site since this time last year, or you're looking for a digital wishlist to share with those special people in your life who might be in the market to buy you a gift, we assembled a gift guide of some of our newest offerings and most popular products. For a limited time, you can save 15% on the items listed below and across our site when you enter the code TISTHESEASON2018 at checkout. MODERNE 22oz Purist® Water bottles - $12.50 ea.  Even the cyclist who has everything can never have enough water bottles. The MODERNE bottle is our latest design and you can mix-n-match the bottle/cap for the ultimate in color customization....

It's amazing how the thrill of victory and the agony of defeat can forever change someone's life.  For Matt, it was a chance viewing of a segment about Paris-Roubaix (circa 1985) on ABC’s Wide World of Sports that opened his eyes to a world of competitive cycling that he didn’t know existed. If BMX and the Tour de France were on opposite ends of the cycling spectrum, here was a race that barreled right down the middle across the cobblestone roads of the French countryside.  Spring Classics season is the time of year Matt arrives at the office long before anyone else. With a slew of midweek races and the ability to watch live online, it’s not uncommon to show...

matt and muriel, our dear leaders, recently took a trip to Kenya and had an incredible adventure. the goal of the trip was to see some elephants in the wild and in order to do that we had to get a vehicle that can handle Kenya's B and C roads which are dirt and difficult. think washboard on the "beginner" side, giant ruts, water crossings, and washed-out roads on the "expert" side of the scale. with the aid of some friends (thanks Ian and Clair!) we found our beast: a Toyota Land Cruiser made for these conditions and kitted out to make the most of our trip. who knew you could rent such a beautiful beast of a machine? on our first...

Our friend and sponsored rider Ben Weaver took the time to write up a recap of his 2017 adventures for us. If you're a regular around these parts, Ben should be a familiar figure. If this is your first time hearing about him, then the first thing we'd say is to give him a listen. Ben is a terrific singer/songwriter who uses his gifts to advocate for water rights and if that wasn't enough, his concert tours are all bicycle powered. We're proud to have our apparel play a part of his adventures and the feedback we get after thousands of miles in the saddle has been invaluable to us. Take it away Ben...  Another year in SWRVE I recently read...

A look at some of our most popular favorites that are perfect for the holiday season.

Our friends Pete, Johnnie, and Mick got an early start to summer adventure with #MegaTour17, a three week bike tour/Megabus road trip they created. Their journey will take them from the Lone Star State to the Big Apple with a few pit stops in-between to visit with friends and family and explore new cities.  Along the way they'll be putting some of our gear to the test.  The first leg of their trip started in Austin. Johnnie and Mick flew in and scooped up Pete, who recently relocated to the Texas capital. After a couple days of exploring (and being treated to a five hour lightning show), it was time to break out of the Austin city limits and head...

There are three things that will lure me out of bed before dawn on a Sunday morning: the Tour of Flanders, Paris-Roubaix, and a first ride on a new bike.  This year I’ll be getting all three out of the way on consecutive Sundays.  For the first ride on the new-to-me Colnago Tecnos, (you can catch up on its journey here, here, and here) I took it out for an early morning spin on what's become my go-to loop.  With the specialness of New Bike Day, I came to a new appreciation of how fortunate I am to have a perfect 22 mile ride that starts out the front door of swrve HQ.  Here’s how it shakes down.  It starts...

Hey there swrve family, Before we confront the reality of being back to the grindstone, we wanted to take a moment and share some of the highlights from our trip to Iceland. In a word, the experience was incredible. In a few more more words, we can’t recommend adding Iceland to your bucket list of travel destinations strongly enough. We’ve dreamed of visiting for years and we can’t wait to go back for a return visit. The scenery is so stunning and magnificent that you don’t realize how little words and pictures do it justice. Then you find yourself standing on a black sand beach in Sólheimasandur, in the shadow of a DC-3 that was left to decompose after it...

There is a profound difference between assembling a bike and building a bike. It is a level of nuance and perfection that goes completely unnoticed by the untrained eye but is deeply appreciated by those who know. To handle the rebirth of his new Colnago (parts 1 and 2 are here and here), Matt turned to Mike Kalenda of Golden Saddle Cyclery, located just across the Los Angeles River from swrve’s World Headquarters. If you ride a bike and have an Instagram account, there’s a good chance Golden Saddle Cyclery has appeared on your radar at one time or another. In only a few short years, Kyle and the gang have established GSC as a vital hub for the Los...